How to Create a Successful Blog – When we talk about creating a successful blog, there are several paths that you can choose to follow. There are successful blogs in various areas, on various platforms, developed in various technologies and even written in several languages. There are blogs with excellent organic traffic, blogs with lots of social media traffic, etc. In fact there are many ways you can go to create your successful blog, however, as far as the technical part is concerned, you will have to dedicate yourself and comply with at least the minimum. The difference between a successful blog and an unsuccessful blog usually is the amount of traffic that each of them receives.
More important that your blog layout is beautiful, or your content is large and extremely well written, you need to have a strategy. Creating and nurturing a blog is something that, in addition to being extremely demanding (more than 90% of blogs do not last more than 12 months), requires a strategy and good planning, just like any other digital business. Without a well-defined strategy and strategy, you will eventually give up halfway and be part of that statistic I mentioned earlier.
However, if you are persistent and can follow the various steps outlined in this article, your path will be much easier and you will be able to get there and earn a fair share of your work. Believe that, in addition, a blog will give you incredible authority and visibility, which you can channel to different other projects or capitalize on future ventures you wish to build.
I have prepared a number of subjects that are essential for you to succeed and facilitate your work. Creating a successful blog is not a complex science. You just need to understand how it all works and what you really need to do and how you do it. Prepared?
1. Choose Your Niche Market
When we talk about market niches, the reality is that there are thousands of incredible opportunities in the digital world and it is up to you to choose one of these themes and prepare a strategy to deliver differentiated content and monetize that traffic. If you do not know how to find niche markets, I recommend you read my article on finding profitable niche markets.
More important than choosing a good niche, you need to choose a niche where you feel comfortable, both from the point of view of an author who produces content and from a student who learns daily about it. Assuming no one knows everything, other than teaching you something, you will certainly learn. If you choose a subject you do not like or you do not like it that much, it’s likely that in the long run, frustration will start to take over.
According to this study by Wpromote, these are the most popular categories in blogs. It is easy to understand that there is much less competition in blogs about economics than in blogs about music, fashion, or cars. Looking at these topics, you will already have an idea of what a competitive niche will be and a niche not so competitive. Obviously, these values change greatly from one country to another; however, the basic principle is similar. If you like music, but also enjoy fitness, maybe the second option is more interesting for you to work with, since there is a lot less competition.
Pay special attention to your niche market because some niches are really very difficult and with a very fierce competition, as is the case of travel blogs. This is one of the most popular niches and where it is harder for you to succeed with your blog.
2. Choose the platform
There are several platforms in the market for blogging. You probably even know some, like Blogger, WordPress.com, Tumbler, WordPress.org, among others. Then there are the hybrid platforms, such as Facebook, LinkedIn Pulse, Medium, among other means that allow the creation and dissemination of written content, audio and video. In reality, there are many other platforms and CMS (content management system), but you will understand that a good number of them will not allow you to manage and work the full potential of your blog.
Blogger – The Blogger platform is the oldest in the world. It was created in August 1999 by Pyra Labs and purchased by Google in 2003. It still remains one of the largest blogging platforms in the world and is usually where beginners start to create their first blogs. However, the platform is super limiting and you will find it very difficult to scale your blog using Blogger. I do not recommend that you choose this solution.
WordPress.com – WordPress.com is today the largest blogging platform in the world. WordPress technology is used in more than 28% of all projects created on the internet. However, WordPress.com is very similar to Blogger, that is, it is a platform of its own, from the company Automattic, where you can create a blog for free. It is also limiting and you will find it very difficult to scale your blog in the future as it does not allow advanced customization. I do not recommend that you choose this solution.
WordPress.org – At WordPress.org you find the WordPress content manager core to install on your own hosting. The vast majority of successful blogs around the world use WordPress. If you want to create a successful blog, you need to use WordPress.org, install it on a hosting server, and start creating your content. This is by far the best long-term option. I recommend you opt for this solution!
These are the three main platforms for blogging on the internet. WordPress.org is, in fact, the most scalable option with which you have the greatest freedom to create and customize your blog, whether it is to offer a differentiated usability and navigation experience, so that you can monetize your content as accurately as possible or to produce your own layout and use the power of the WordPress content manager to your advantage.
3. Invest in Your Blog
Incredibly, the vast majority of people who start a blog do not invest a dime in their growth. In reality, most people simply do not want to invest anything, but they are constantly looking for a return. I often say that if you do not invest in your business, why would other people want to invest? You have to be the example. If you believe in your project, investing is part of the equation.
It does not make sense for you to create a blog and not invest a penny in your promotion or in your development. Hiring a freelance developer is not a high investment. Promoting your Facebook posts also does not need to be a high investment. Hiring a designer to make your logo in a professional way is also not a high investment. However, all these things make it easy to distinguish a beginner from a professional.